Paris, me viola!

cheveuxPakistani women have proven their mettle time and time again, not just locally but on multiple international forums as well. Be it Sharmeen Obaid-Chinoy at the Oscars, Malala with the Nobel Peace Prize, Mahira Khan at Cannes or Ayesha Omar as the face of Maybelline New York. These women have excelled in their respective fields and now we add one more name to that list.Recently Hareem Farooq, L’Oreal Professionnel’s spokesperson, attended the brand’s 110th anniversary on 24th of March in Paris this year. To officially announce this big news, an intimate meet and greet was arranged with representatives from leading fashion and lifestyle magazines and publications. Musharaf Hai, the CEO of L’Oreal Pakistan was also present along with the top tier management of the brand as they wished Hareem the best for her journey. Salman Amjad, General Manager, said, “Our brand is always committed to set beauty standards ahead of the curve which it has now completed over a century doing so. This year we are very proud to announce that our very own spokesperson Hareem Farooq will be representing our country in Paris while celebrating the brand’s 110th Anniversary.”On the occasion, Hareem expressed her excitement, “It is an incredible honour for me to be representing Pakistan at the110th anniversary in Paris this March. Looking forward to the celebratory three days!”Hareem’s excursion to Paris was a three-day affair, during which she met with Nathalie Roos, President of the brand’s Products Division, noteworthy representatives, stylists and influencers. She also attended the ‘Defile La French’ which is a unique hair fashion show featuring international hair stylists and live musical performances. Starring 42 international models, including Anna Cleveland, Debrah Show and Georgina Grenville, were styled by hair gurus such as Adir Abergel, Anh Co Tran, Khun Gong, Godhands Joe as well as Odile Gilbert and John Nollet, the exclusive Hair Show paid homage to L’Oreal Professionnel’s roots and to the quintessentially natural and chic French style, with its blend of laid-back attitude and sophistication, revered across the world. The show was broadcast live on social media to all our communities across the globe.— A. Akmal 

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