Luxury brand ordered to pay Maradona for illegal use of name

MILAN: A court has ordered luxury brand Dolce & Gabbana to pay damages to soccer great Diego Maradona for using his name during a fashion show, his lawyer told AFP on Wednesday. The ruling by the Milan court on Tuesday ordered the Italian fashion house to pay 70,000 euros ($77,500) to the Argentinian footballer, plus 13,000 euros in attorney fees, Maradona’s lawyer, Ulisse Corea, said. In a 2016 fashion show held in Naples, Dolce & Gabbana sent a model down the runway wearing a blue and white jersey - the colours of the footballer’s longtime team - and sporting the name Maradona and his famous now-retired number, 10. The show was organised “without the consent of Maradona and without him having been contacted,” Corea said. Dolce & Gabbana maintained that the move was an hommage to Naples, an argument refuted by Maradona’s lawyers, who stressed the commercial aspect of the fashion show - a key marketing tool for luxury brands to generate sales.

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