International breakfast-chain IHOP to come to Pakistan by year end

Good news for pancake lovers on this side of the world as America’s widest breakfast chain IHOP has announced their imminent launch in Pakistan.As per a report by Bloomberg, the world-famous pancake house will be setting up its first franchise in Karachi, by the end of this year and is additionally planning to extend the branches to over 18 all across the country over the span of nine years.The CEO of Dine Brands, Steve Joyce claimed that it was Pakistan’s budding economy that led to the company making the decision. “Key to our international strategy is identifying and entering new markets, such as Pakistan, that have a rapidly growing economy, are contiguous to existing markets to offer an economy of scale, and above all, have an appetite for IHOP’s unique guest experience of warm hospitality with world famous pancakes, breakfast and other menu items,” Joyce stated. 

from The News International - World https://ift.tt/2Cp1NZG